In 2006, a news report stated that we’d gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. “It seems like the goal of most marketers and advertisers nowadays is to cover every blank space with some kind of brand logo or a promotion or an advertisement.”
In a 2015 article, Ron Marshall writes, “I’m talking about a tsunami of commercials, print ads, Brand labels, Facebook Ads, Google Ads, ads on your phone or anything a business can produce to get your attention and compel you to buy. Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.”
Marshall decided on a personal experiment. He started counting. He reported, “On my test day, I woke up in the morning to my Sony radio-alarm clock, heard about 14 ads on my local station, KTTS before I opened my eyes and hit the snooze on my Sony clock. … I’m up to around 200 ads and my hair isn’t even combed yet. … I’ve gotten around 487 ad exposures and I haven’t even finished breakfast. … I ended my experiment here. I was Brand-weary and knew the exposures would become even more frequent when I stepped out my front door. I concluded that they were probably telling the truth.”
You can only imagine what the numbers are once you step outside. From my small window I can see 12 “products” and that doesn’t count the cars in the lot with dealer ads, brand markings, and decals. It’s a deluge of voices. Every one of them clamoring not just for our attention, but for our allegiance.
In my pile of “books to be read” is Salvation by Allegiance Alone by local QU professor Matthew Bates. I’m anxious to see what he has to say. If I understood the blurb about the book, I’m in agreement. Faith, biblically, is much more about allegiance than acknowledgment. Thus, salvation requires our absolute allegiance to Jesus.
The world clamors for brand loyalty. God calls us, not to loyalty to Moses nor to Elijah; but He calls us to allegiance to Jesus. “Hear Him,” God says. And when the disciples looked around the mount of Transfiguration, Moses and Elijah were gone. All they saw was Jesus…only! And that’s the way it must be for disciples.